Some thoughts to share about sales...it is our lifeblood!
- The sale is not complete
until the money is collected. For WJW that is absolutely true.
Our current receivables are very high. Each January it seems to
slow, but the trend this year is very poor. Collecting the money is
central to what we do, but everyone that touches a load is absolutely a
part of that process:
- The person inputting a
load MUST make sure the right PO number, Shipper number or whatever other
invoicing information that the customer needs is there.
- The person dispatching
must make sure we are providing excellent service by communicating with
customers and ensuring the proper attention is being paid to the
details! What if this load needs a scale ticket? Is the
dispatcher aware? Is the driver aware? Is the scale ticket
included in the load after it is weighed?
- The person that
processes the load has to ensure all of the information that the load
entry and the dispatch should have is also there! This is the final
check before we present our invoice to the customer!
- Most importantly, the
sales person is personally responsible for helping disseminate ALL of the
required information to every stake holder. The work of everyone
else is dependent upon the communication of the salesperson to provide
ALL information!
- Collect, collect,
collect! When we are having issues collecting we need sales to
focus and execute to get our money!
- We are a sales
organization…everything we do is about sales. From picking up the
phone, to creating a load in the system with every detail correct to
delivery to final bill presentation and collection…all of the touchpoints
as an organization are part of a sale. We should be professional and
competent with everything we touch and we do.
- 10% more…how do we get
10% more out of our day. How do we save 10% more on the cost of
brokering a load? How do we gain 10% more on a load we take from a
broker? How do we add 10% to the revenue of one of our trucks this
week? What can we do each day to squeeze 10% more from what we are
doing? If each person finds 10% more of productivity, improved
margins or improved process the results will be exponential!
- Care! Care about
providing our customer your best each and every day. Care about
providing help to the other people in your office every day! Care
about making work a better, stronger environment! Just try to care.
In closing, I want to just say thanks to
everyone that works so hard here. We did a lot in 2019 with the start of
a new sales channel via the addition of Jeff and the agent program. We
continue to try and grow our own and continue to improve our company
daily. I think 2020 will see the results of a lot of the work in
2019!